BRAND IDENTITY

Build a brand people can recognize.

Create your logo, palette, typography and voice in one place. Carry the same identity through your website, campaigns and content.

See an example
Build a brand people can

Logo directions, palette and typography in one system.

Voice and visual rules stay available to every tool.

Update the identity once and reuse it everywhere.

Your brand becomes shared business context, not a folder of assets.

01

Describe the business and the audience.

02

Shape the identity and approve the direction.

03

Apply it automatically across site, store, campaigns and content.

Creafi keeps the brand connected to the business decisions behind it, so every output starts from the same point of view.

FROM POSSIBILITIES TO A PROJECT

Recognisable before you even read the name.

An identity works when every choice tells the same story, from a first visit to the website to the final slide of a presentation.

CHOOSE A STARTING POINT

EXAMPLE BRIEF

Forma is an architecture studio for small spaces. Its voice is precise and welcoming; the design should convey care without feeling exclusive.

WHAT TO FOCUS ON
  • A visual direction to review
  • A palette and type pairing
  • A reusable tone of voice
Illustrative example · Forma is a fictional brand

A GOOD START

Bring the context. Choose the direction.

AI helps you explore. You decide what represents your work.

Explore plans and credits
  1. 01

    Who you want to reach and what you want them to feel.

  2. 02

    Three words describing the brand, with concrete examples.

  3. 03

    Existing assets and references you want to keep.

BEFORE YOU START

The right questions.

Do I need a logo already?

You can start from an existing identity or a brief. If you have a logo, include it with approved assets to make clear what should stay.

How do I choose between directions?

Compare them in real situations: a header, a product page, a post. Consider readability, consistency and audience fit as well as the impact of the logo itself.

How do I move from identity to content?

Take the approved direction into Design Studio and social content. Colour, voice and style decisions become references for the next task.

DESIGN STUDIO

Generate and edit campaign visuals, social assets and business creative on an AI canvas grounded in your identity.

SOCIAL CONTENT

Turn the same campaign and brand context into platform-ready social content, hooks and creative variations.

Give the business a visual system.

Start with an idea and leave with a brand you can actually use.